Search engine optimization is not about tailoring websites or tweaking algorithms. Keywords are terms that make sense to your customer - optimize what your targeted users search for.
The simple truth is this: SEO strategy precedes design and defines the quality of the content being created. Each word has a meaningful relationship with the value and relevancy of user search and expectations. Google knows this and so do smart entrepreneurs.
Search Engine Optimization (SEO) success depends on two critical factors that we are experts in, namely: content QUALITY and RELEVANCY.
If you're winging your SEO strategy by hiring outsources experts and professionals to inform your business value offerings and translate that into search terms, then you're missing the biggest opportunity in digital history.
SEO is not a technical art related to the platform, that's a tiny fraction of reality. SEO is a strategic alignment between your unique value proposition (UVP) and user search intent (USI) that can be designed and crafted ahead of project scoping.
Simply put - say what you mean, and mean what you say. Google users, and your potential customers, know relevancy when they find it.
Helpful SEO Hints
Strategic SEO Design
If your information design and value expression isn't planned ahead of time, you may face a digital dilemma and potentially waste your opportunity for relevancy in the search market.
Vision Before Execution
SEO is consciously factored in before the first word is written because words are containers, artifacts of meaning and relation that plays a dynamic role between user intent and value retrieval using search.
Digital Search Content
We help savvy clients evaluate their ideas and create the language that articulates the value of their positioning in digital space, so that perfect clients and customers find relevant products and services using search retrieval.
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