We have now added another application for the website. Introducing the Facebook Pixel for retargeting of visitors with Facebook advertising.
Retargeting is also known as re-marketing - this is where you can tag your website visitor with a cookie in order to follow them around the int net and deliver targeted marketing material such as products, services, or promoted events as reminders when then visit Facebook.
It's a way of letting them see more of you when they log into their favorite social media platform. Find out more by reading this article here.