CAM Reasoning Applied to a Website Owner and Operator Building a Personal Brand CAM Elements: Mission (Air) – Retrieval Vision (Fire) – Reversal Strategy (Water) – Enhancement Tactics (Earth) – Obsolescence Predictive Statement Using CAM Reasoning Concept Example: Website Owner and Operator Building a Personal Brand Mission (Air) – Retrieval Concept: The mission of a...
By Al Ries, American Author If positioning strategies can be used to promote a product, why can't they be used to promote yourself? No reason at all. So let's review positioning theory as it might apply to your own personal career. Define Yourself Many people suffer from the same ailment as products—they try to be all things to all people. The problem with this approach lies in the mind of the...
Here is a simple prompt that demonstrates calling on the CAM to provide the background reasoning for designing a personal brand, utilizing the various elements and stages of the CAM framework: Prompt: I am designing a personal brand and would like to ensure that it is aligned with my core values, resonates with my audience, and effectively communicates my unique qualities. Using the Core...
Information entrepreneur and digital brand developer; creator of the Core Alignment Model (CAM), a framework for adaptive digital transformation that integrates observation, orientation, decision-making, and action to streamline dynamic and comprehensive reasoning in humans and machines for enhanced sensemaking.
