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“If the need for organisations to go digital was ever in question, the events of 2020 decisively ended that debate. The effective digital delivery of services and a consistent customer experience to match are table stakes for any business hoping to see the far side of Covid. Likewise, supporting fully remote (if not fully flexible) working scenarios for a range of employees is becoming an essential step for organisations looking to continue business as now-normal.
Many companies that don’t deliver a service or product that can be accessed, used or ordered online are sitting out the year economically. Conversely, companies who have effectively digitised are plowing ahead , demonstrating the sharp divide between those who are digital and those who aren’t.”
