Creating content intentionally involves infusing it with personal symbols, archetypes, and meanings. When this content is distributed through a medium, it can indeed resonate on a psychic level with others. Here’s how this process can be understood through McLuhan and Jungian perspectives:
McLuhan's Viewpoint:
McLuhan emphasized that the medium itself shapes and controls the scale and form of human association and action. When content is shared via a medium, it is not just the message that is conveyed but the medium also influences the reception and interpretation of that message. For example, a video shared on social media carries not only the visual and auditory message but also the implicit context of the platform, which shapes how it is perceived and interacted with by others.
Jungian Perspective:
Jung's concept of the collective unconscious suggests that certain symbols and archetypes are shared across humanity. When you create content, you are tapping into these universal symbols and archetypes, whether consciously or unconsciously. These elements can resonate deeply with others who consume the content, triggering a psychic connection through shared unconscious material. For example, a story that taps into the archetype of the hero’s journey can resonate with many individuals on a deep, almost instinctual level because it echoes a universal pattern found in the collective unconscious.
Psychic Access through Medium:
When content is connected to a medium, it becomes part of the larger cultural and psychic environment. While others do not have direct psychic access to your personal intentions or inner thoughts, they can experience a form of psychic resonance or connection through the shared medium. This connection is facilitated by the medium's ability to amplify and distribute symbols and archetypes that are meaningful on a collective level.
Practical Implications:
- Intentional Symbolism: By intentionally embedding symbols and archetypes in your content, you can create a deeper impact and potentially resonate with the collective unconscious of others.
- Medium Selection: Choose the medium that best amplifies the intended message and consider how the medium itself will shape the reception of your content.
- Cultural Resonance: Be mindful of cultural symbols and archetypes that can trigger collective resonance, enhancing the psychic connection with your audience.
In summary, while others do not have psychic access to your content in the sense of reading your mind, they can connect with the psychic and symbolic layers of your content through the medium you use. This connection leverages shared archetypes and the inherent properties of the medium to create a meaningful and resonant experience for the audience.
