By Al Ries, American Author How Do You Get Started on a Positioning Program? It's not easy. The temptation is to work on the solution without first thinking through the problem. Much better to think about your situation in an organized way before leaping to a conclusion. To help you with this thinking process, here are six questions you can ask yourself to get your mental juices flowing. Don't be...
By Al Ries, American Author Some people have trouble playing the positioning game because they are hung up on words. They assume incorrectly that words have meanings and let Mr. Webster rule their lives. As general semanticists have been saying for decades, words don't contain meanings; the meanings are in the people using the words. Like a sugar bowl which is empty until someone fills it with...
By Al Ries, American Author If positioning strategies can be used to promote a product, why can't they be used to promote yourself? No reason at all. So let's review positioning theory as it might apply to your own personal career. Define Yourself Many people suffer from the same ailment as products—they try to be all things to all people. The problem with this approach lies in the mind of the...
Information entrepreneur and digital brand developer; creator of the Core Alignment Model (CAM), a framework for adaptive digital transformation that integrates observation, orientation, decision-making, and action to streamline dynamic and comprehensive reasoning in humans and machines for enhanced sensemaking.
