Introduction Understanding the psychological drivers behind consumer behavior is paramount. One of the most compelling concepts is the gap between desire and fulfillment, which serves as a fundamental motivator for consumer actions. To effectively bridge this gap, marketers and copywriters can leverage advanced methodologies such as Cybernetics and the Core Alignment Model (CAM). These frameworks...
The gap between experience and explanation—particularly in the context of language—represents a challenge in Third-Order Cybernetics that CAM can help address by serving as a bridge between these two realms. In CAM, language, as the vehicle for explanation, can be shaped and informed by the deeper layers of cognitive and sensory experience, ensuring that explanations are not merely abstract but...
Introduction The Core Alignment Model (CAM) and Third-Order Cybernetics represent advanced frameworks for understanding and optimizing decision-making processes. CAM, with its emphasis on integrating cognitive processes and elemental qualities, aligns seamlessly with the principles of Third-Order Cybernetics, which problematizes the observer's subjectivity and emphasizes self-reflexivity within...
Information entrepreneur and digital brand developer; creator of the Core Alignment Model (CAM), a framework for adaptive digital transformation that integrates observation, orientation, decision-making, and action to streamline dynamic and comprehensive reasoning in humans and machines for enhanced sensemaking.
