Introduction Understanding the psychological drivers behind consumer behavior is paramount. One of the most compelling concepts is the gap between desire and fulfillment, which serves as a fundamental motivator for consumer actions. To effectively bridge this gap, marketers and copywriters can leverage advanced methodologies such as Cybernetics and the Core Alignment Model (CAM). These frameworks...
Using Cybernetics and the CAM Framework to Simulate the Gap in Desire and Fulfillment
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