By Al Ries, American Author Some people have trouble playing the positioning game because they are hung up on words. They assume incorrectly that words have meanings and let Mr. Webster rule their lives. As general semanticists have been saying for decades, words don't contain meanings; the meanings are in the people using the words. Like a sugar bowl which is empty until someone fills it with...
CAM Reasoning for Building a Successful Personal Brand Online
CAM Reasoning Applied to a Website Owner and Operator Building a Personal Brand CAM Elements: Mission (Air) – Retrieval Vision (Fire) – Reversal Strategy (Water) – Enhancement Tactics (Earth) – Obsolescence Predictive Statement Using CAM Reasoning Concept Example: Website Owner and Operator Building a Personal Brand Mission (Air) – Retrieval Concept: The mission of a...
Personal Brand Reasoning
Here is a simple prompt that demonstrates calling on the CAM to provide the background reasoning for designing a personal brand, utilizing the various elements and stages of the CAM framework: Prompt: I am designing a personal brand and would like to ensure that it is aligned with my core values, resonates with my audience, and effectively communicates my unique qualities. Using the Core...