This is not a JV. If you provide some space for me to produce the product and then take 50% of the profits, to me that is not a joint venture. That's another arrangement. The idea for the joint venture was to do joint value creation. In other words, we produce product on my side, we produce product on your side, we create more value. Yes, more value was created by creating sandwiches on which you were earning 50% of the profit and increasing your product line for a higher value sale on which there is no sharing in it on my side of the venture. It really is just a one-way value extraction, I feel, and not truly a contribution of added value on your side. So those are the things that trouble me when it comes to talking about the joint venture, the six-month joint venture in which all the value that was created was done with my work, which is time and energy on my side and not on yours specifically.
Challenges with Joint Ventures and Value Creation
C
