Another way to put this franchise model, and maybe you want to challenge the name franchise, is not to create a central supply for the ingredients and product that is produced or that is served in the local area like a restaurant or the hospitality industry, but the model is to individually equip, train and scale the operation in terms of its individual location and potential with skills development and quality control. So there must be a standard set of operating procedures that help this individual operation be independently successful, not relying on central supply, logistical solutions for scale like transport, fuel costs, things like that, but independently where the benefit of a franchised model is more sown into the independence of an operation, but the value sits in the digital seamless marketing integration for these specific owner-operator businesses.